In 2019 artist and publisher Petru Rusu founded Addiction London  to realize his vision of creating a way of treating or preventing wrinkles based on steam-distilled from the flowers and leaves of organic Helichrysum italicum pure essential oil extracts combined with active protective, purifying, antioxidant, antimicrobial, anti-wrinkle and anti-aging skincare agents. Addiction London is focused on the manufacture of high-end innovative botanically-based skin care products expertly crafted with a blend of essential oil extracts and other natural ingredients. These products address a wide range of skin concerns – everything from wrinkles to restoring the skin’s balance, radiance and vital energy. The perfect solution for anti-aging creams for firmer and smoother skin, for rejuvenating, restoring and refining skin health.

All Addiction’s exclusive formulas are professionally dermatologically tested by Oxford Biosciences in the United Kingdom, including detailed safety assessments (CPSR), ensuring that our beauty cream series is safe and that it complies with the requirements of Regulation (EC) 1223/2009.

At Addiction we use the precious Immortelle (Helichrysum italicum) essential oil extract from our own ecological and organic field located in Transylvania. The word “Helichrysum” has its roots in the Greek words helios, meaning “sun,” and chryos, meaning “gold.” Admired for the beauty of its foliage, rich in phenolic compounds used in our glamorous cosmetics, Immortelle has become a veritable icon of luxury.