Founded by an artist, Addiction London is a unique creative beauty brand dedicated to combating specific signs of aging through regenerative skincare products and treatments to restore skin health. The high-performance Immortelle Collection, crafted with precious healing botanicals, makes the Addiction series of refining and restoring creams. This advanced and authentic skin care line formula will fit easily into your daily beauty routine, leading to perfect skin for both men and women. All Addiction’s innovative skin care products are originally formulated and designed by our top cosmetic scientists.
At Addiction, we use Immortelle (Helichrysum italicum) essential oil and its herbal extract for its super antioxidant effects, and wound-healing and anti-inflammatory properties, for skin bumps and bruises. The word “helichrysum” has its roots in the Greek helios, meaning “sun,” and chryos, meaning “gold.” So the “sun gold” plant was named for its vibrant golden flower, but also because the ball-shaped blossoms do not wither. In the language of flowers, Immortelle symbolizes eternal or endless love. Admired for the beauty of its foliage, rich in phenolic compounds used in our glamorous cosmetics, Immortelle has turned it into a veritable icon of luxury. Immortelle has long been famous and prized for its healing properties and scent, which was already mentioned in the first century AD by Pliny the Elder and was mentioned in all the major medical treatises of the Greco-Roman tradition. The production of Addiction’s Immortelle is located in Transylvania.